Unlock Your Creator Brand: Proven Roadmap to eCommerce Success

Only 1% of creators successfully launch product brands, but those who do it well often build empire-level businesses.

Here's the proven roadmap that separates seven-figure creator brands from failed merch stores.

Our favorite product categories:

1. Food - shelf-stable & shippable
2. Supplements
3. Physical / branded → pens, notebooks
4. Apparel → if focused on a core SKU
5. Uniquely manufactured items that solve a core problem for your audience

So you have an audience and want to launch a product brand to sell to them.

It's ~1 out of 100 creators that do this successfully.

Most do it half-assed, using something like printful with lame designs.

They sell a few here and there, then lose interest. And it goes nowhere substantial.

The business-minded creators build real businesses.

But how do they do it? What separates them from the majority of creators?

That's what we want to focus on here.

This isn't the only way to build a creator-led brand, but it's the most effective and efficient way of doing so and the one most likely to be set up for success.

Btw, check out our coaching program if you want a complete turn-key solution as you work closely with 7-figure e-commerce brand builders (Rize Brands).

Talk to your audience:

1. Conduct 10-25 audience interviews on video call, record them, save the transcript, and feed it to GPT to get a summary of all interviews in one place
2. Send surveys
3. Related to your brand and what you might offer, understand what they buy and why they buy it (if you're not sure, ask general questions, and you might discover the perfect product
4. Take this research and go to Amazon for products and reviews. Try to reconcile their feedback with what already exists on the market
5. Hone in on a core product/offer
6. Returning to some of these interviews, ask them deep questions about the product and whether and why they would buy it.
7. This is why most fail. They pick a product they see other people doing or something they like and want to sell, try to sell it, and no one buys

Manufacturing:

1. Get samples, pricing, turnarounds, order minutes, etc.
2. Figure out what your initial run investment is
3. Secure your first run. (Follow up with suppliers consistently → you'll get your order faster, I promise)

Infrastructure:

1. Ship first order to your house
2. Get some boxes, tape, and label printer
3. You will ship and hand-write a note for the first 100+ orders
4. Move to a 3PL solution later (maybe FBA)
5. Get a bank account Mercury)
Ideally, you have your LLC and get RA service (Wyoming)

Digital presence:

1. Start with a Shopify site - Maybe setup Amazon
2. Get a theme, fill in the basics, and get payment processing
3. Get product photography, copy, SKU data, and the basics
4. Link domain
5. Link Klaviyo

Presell:

1. Start with a presell that goes directly to your Shopify listing
2. Be aggressive with reasons why they should prebuy
3. BOGO, discounts, first run limited supply

rest..